I'm currently a UX/UI Designer at AlzCare Labs, a startup in the healthcare space.
When I start a project, I do a deep dive into the problem by gathering information from stakeholders, conducting competitive analysis, and user research. I then take what I've learned, reframe the problem for clarity, and begin ideation. This is the part of the UX process that's in my wheelhouse. I like going broad in early designs, iterating based on feedback from my team, testing with users and continuing to refine until we reach a solution that's both useful and delightful.
I'm also a process-oriented designer. I believe the "how" is as important as the "what". In my current role, I've created a process to maintain version control, established file naming conventions and crafted a documentation format for improved developer handoff.
My journey into design
I have a background in Marketing and worked in market research and social media marketing for many years. I discovered UX when I was working at a startup and designed the onboarding screens of their shopping app.
I bring a dual perspective to my work - I design for users while taking business goals into consideration.
In my spare time, I enjoy spending time with my family, traveling and painting. I'm working on my first novel, "The Year of Yes" and write about books, motherhood and more on my blog.