Marketing
In my previous career, I worked in social media marketing and market research. Much of my experience in those areas informs my work as a UX Designer: understanding the audience and creating content targeted to their needs; analyzing data and using insights to iterate on strategy; communicating insights; digital storytelling.
Below is a sampling of my work and the results I've delivered.
Chime
Chime is a mobile shopping app that lets shoppers chat with local stores to buy fashion and get style advice.
Branding
Created the tagline for the brand.
Social media header
Designed a storyboard to help merchants and investors visualize how the app works.
Storyboard
Social Media
Created social media posts and graphics that resulted in app downloads.
Facebook post promoting the app
Curated content on social media targeted towards audience interests.
Facebook post with curated content
AICPA
AICPA is a professional organization for CPAs.
Social Media
I grew their social communities:
Facebook: ~100%
LinkedIn ~200%
Twitter ~50%
Pinterest ~950 followers
Instagram ~400 followers
Facebook post promoting the deal of the week
Blogging
Seeing a need to educate the CPA community on blogging ad social media, I proposed and wrote articles for the AICPA Insights blog.
Blog posts
Data analysis and content strategy
I analyzed social media data, communicated insights and created content strategy. I also identified, researched and executed opportunities to further engage audiences and promote AICPA conferences, products, publications and webcasts.