Marketing

Marketing

In my previous career, I worked in social media marketing and market research. Much of my experience in those areas informs my work as a UX Designer: understanding the audience and creating content targeted to their needs; analyzing data and using insights to iterate on strategy; communicating insights; digital storytelling.

Below is a sampling of my work and the results I've delivered.


Chime

Chime is a mobile shopping app that lets shoppers chat with local stores to buy fashion and get style advice. 

Branding

Created the tagline for the brand.

 

                              Social media header

                             Social media header

Designed a storyboard to help merchants and investors visualize how the app works.

 

 

                                       Storyboard

                                      Storyboard

Social Media

Created social media posts and graphics that resulted in app downloads.

 

 

                        Facebook post promoting the app

                       Facebook post promoting the app

Curated content on social media targeted towards audience interests.

                       Facebook post with curated content

                      Facebook post with curated content


AICPA

AICPA is a professional organization for CPAs.

Social Media

I grew their social communities:

  • Facebook: ~100%
  • LinkedIn ~200%
  • Twitter ~50%
  • Pinterest ~950 followers
  • Instagram ~400 followers

 

 

               Facebook post promoting the deal of the week

              Facebook post promoting the deal of the week

Blogging

Seeing a need to educate the CPA community on blogging ad social media, I proposed and wrote articles for the AICPA Insights blog.

 

                                              Blog posts

                                             Blog posts

Data analysis and content strategy

I analyzed social media data, communicated insights and created content strategy. I also identified, researched and executed opportunities to further engage audiences and promote AICPA conferences, products, publications and webcasts.


Learn more about my Marketing experience on LinkedIn.